About Cakesify

Every food seller deserves a front door of their own.

Cakesify helps home-based food businesses turn their Facebook, Instagram, and WhatsApp presence into a real online storefront.

Cakes, tiffin, pickles, sweets, chocolates, snacks. Anything made from your kitchen gets a branded storefront on your own web address, with products, ordering, and payments built in.

Not a listing on someone else's marketplace. A storefront that is yours.
Why we exist

The demand is already there.

Most home food sellers start on Facebook, Instagram, or WhatsApp. The food is good, the customers are real, and the demand is already there.

But the business often runs through DMs, payment screenshots, order notes, and endless follow-ups. We wanted to build a better way.

A place where sellers can keep their brand, keep their customers, and take orders through a storefront that feels like their own.

What you get

A clean, branded storefront on your own subdomain.

Customers can browse your products, place orders, and pay online, without a single DM or screenshot.

You bring the food and the following. We bring the infrastructure.

Your own address

A branded storefront at yourname.cakesify.com. Your name on the door, not buried in a marketplace.

Browse & order

Customers see your products with photos and prices, place an order, and you get it as a clean order, not a chat to scroll.

Pay online

UPI and cards handled. Money goes from buyer to your bank, with low fees on orders and no screenshots to chase.

7
food categories, from cakes and tiffin to pickles, sweets, chocolates, and snacks
15min
from sign-up to a storefront link you can share
14days
free to try, no card and no FSSAI gate to start
India
built from Kerala for home food makers across the country
A note from the founders

Great creative work depends on great infrastructure. We saw it for years in animation. Then we saw it missing for food.

Martin spent years leading artists in animation production. Anbu spent his career building production pipelines and workflow systems for animation studios.

Different seats, same lesson: the maker is only as good as the system behind them. When we looked at creater-led food businesses, we saw talented makers running real businesses through Facebook, Instagram, and WhatsApp, but without the tools and systems they needed to grow.

So we built Cakesify. Not a marketplace. Not another social profile. A storefront that belongs to the seller.

We learn from every seller who builds with us. But our goal remains simple: help food makers own what they build.

M
A
Martin Maravattickal & Anburaja Mathimaran
Co-founders, Cakesify
What we believe

Three things that shape everything we build.

01 /

Your brand should come first.

Your store is yours. Your customers are yours. Your name comes first, not ours, not a marketplace's.

02 /

Small does not mean amateur.

A home kitchen deserves a professional storefront. The size of the kitchen has nothing to do with the quality of the shop.

03 /

The best tools disappear.

You should be thinking about the food, not the software. When it's working right, you forget we're there.

Where we are

Building from Kerala. Starting in India.

We are building for food makers everywhere, beginning close to home where we understand the kitchens, the festivals, and the way a small business actually runs.

If you make something worth ordering, we are building this for you.

Start your store →
Kerala, India
Starting here. Building for food makers everywhere.
Own what you build

Help food makers own what they build.

That's the whole idea. If that sounds like the business you're running from your kitchen, start your store today.

Start your store → See how it works